We discovered how to help shoppers make purchasing decisions in our ‘Decoding Decisions’ research, and now we’ve applied these insights to Search ads. We ran 96,000 simulations with 12,000 shoppers across 12 products to understand what makes brands — and their ads — stand out on a Search results page.1 Be present where people are searching The new research mirrored something we saw in our original findings: you can capture consumer preference just by showing up as people are

We discovered how to help shoppers make purchasing decisions in our ‘Decoding Decisions’ research, and now we’ve applied these insights to Search ads. We ran 96,000 simulations with 12,000 shoppers across 12 products to understand what makes brands — and their ads — stand out on a Search results page.1 Be present where people are searching The new research mirrored something we saw in our original findings: you can capture consumer preference just by showing up as people are